Marketing ManagerDate posted 14.01.2020 Ref number 930178 Job Details
Monitor effectiveness of the brand activity including tracking brand awareness.
Produce post-activity reports detailing effectiveness and providing future recommendations.
Project Manage all internal brand events to ensure costs are minimized and all communication of event is in keeping with brand guidelines.
Build strong relationships with the editors and advertising teams and strive to increase their understanding of the brands and their consumers.
Work to grow the brands in the market place and identify new opportunities for titles.
Project manage the creation and production of ad marketing material including media packs.
Manage third party and other relevant agency relationships.
Support and readily shares business/consumer information across the business.
Create a brand communications strategy for each title to increase its awareness in the market.
Establish effective media sponsorships and strategic partnerships that raise awareness of the brands within the markets always ensuring relevant brand associations/fit.
Create and implement all brand material relating to sponsorships/partnerships including POS brand material.